Case Study: Capturing the People Behind ISS for a Recruitment Campaign

ISS, a global leader in facility management services, commissioned me to create a dynamic image library showcasing their diverse workforce in action. The goal was to produce authentic, engaging portraits that highlight the variety of roles available at ISS, supporting their recruitment campaign across multiple platforms.

The Challenge

The project required capturing real employees in live working environments across hospitals, offices, and commercial spaces in London, Luton, and Reading over three days. The imagery needed to feel natural and aspirational, balancing professionalism with approachability while ensuring each setting reflected the high standards of ISS services.

The Approach

Working closely with ISS’s communications team, I planned a series of on-location portrait sessions that seamlessly integrated employees into their work environments. By using available light where possible and subtle off-camera flash where needed, I kept the images true-to-life while maintaining a polished, professional look. Employees were encouraged to work naturally, allowing me to capture genuine moments of interaction and engagement.

The Results

The final collection delivered a cohesive visual narrative that showcased ISS employees across a broad spectrum of roles—from healthcare cleaners and security personnel to office receptionists and catering staff. The campaign successfully reinforced ISS’s commitment to its workforce, with the images used across recruitment materials, social media, and corporate communications. The client was extremely pleased, noting the photography’s impact in attracting new talent to the company.